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Snapple Bodega
Snapple Bodega
Location
Manhattan, NY
Event type
Pop Up
Client
Deutsch & KDP
In just two weeks, Hunters Point executed the production of this “Snapsolutely Refreshing” creative vision of Deutsch’s Erewhon clap back brought to life: the Snapple Bodega. This NYC pop-up was where guests could get free glass bottle Snapple (oh, the nostalgia!), merch scratch offs, and a fruit-filled juice experience complete with Chucky the bodega cat. HP worked with Venue, acquired expedited permits, and managed fabrication, graphics, security and brand ambassadors to squeeze this activation to life.
Exceeding client goals and expectations, this one-day pop up welcomed over 2,290 guests through its door and handed out even more bottles of Snapple. A social media wildfire of Snapple Love swept thru TikTok, Instagram, and Facebook with content creators jumping at the chance to wrap their hands around a glass bottle, including influencers Benton McClintock and Marie Hilbert. Before midday, the Snapple Bodega was making local and national news outlet coverage, including TimeOut, 1010Wins, NBC and ABC Channel 7.
Our Services & Deliverables: Live Production, Budgeting & Schedules, Permits, Venue Sourcing, On-Site & Online Logistics, Analytics, AV, Lighting & Staging, Fabrication & Vendor Management, Equipment & Rentals, Production Schedules & Project Timelines, Development & Strategy, Run of Show, Design, Environmental & Scenic Design, Interior Design, Wardrobe, Styling, Talent Coordination, PR Coordination & Content Capture.
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