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Land Rover
The Vanishing Game Experience
Land Rover
The Vanishing Game Experience
Location
NYC
Event type
Stunt
Client
Land Rover
Land Rover tapped us to produce a multi-day activation for the release of their interactive literary experience, “The Vanishing Game,” written by British novelist & screenwriter William Boyd. We branded a fleet of eight Defenders, some stationed in the heart of the Meatpacking District, attracting tourists & locals.
The Land Rovers appeared to be off-roading in the Scottish highlands reminiscent of Boyd’s story. Passersby were able to engage the vehicles & view a trailer of the story on video kiosks. Land Rovers also formed a branded fleet that travelled across Manhattan to iconic NYC locations to maximize visibility at peak times.
Our Serviced & Deliverables: Live Production, Budgeting & Schedules, Permits, Venue Sourcing & Negotiation, On-Site Logistics, Culinary Programs, AV, Lighting & Staging, Fabrication & Vendor Management, Equipment & Rentals, Production Schedules & Project Timelines, Development & Strategy, Programming, Run of Show, Stage & Art Direction, Design, Environmental & Scenic Design, Art Direction & Graphic Design, Interior Design, Furniture, Talent Coordination & PR Coordination.
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