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Angry Birds
Bring The Anger
Angry Birds
Bring The Anger
Location
Times Square, NYC
Event type
Stunt
Client
Rovio
To celebrate an epic 10 year Angry Birds birthday we produced an event featuring a custom ‘Venting Machine’. After analyzing their rage to generate one of dozens of different prizes and captured a jumbotron synced with attendee videos in real time.
Hundreds of consumers vented their anger in the ‘Venting Machine’. 500M media impressions. With video capture and projection to the jumbotron, UGC surged and Angry Birds garnered millions of social & press impressions, dominating the news cycle with the campaign’s commitment to use anger for good with a significant donation to Unicef.
Our Services & Deliverables: Production, Live Event, Budgeting & Schedules, Permits, Venue Sourcing & Negotiation, On-Site & Online Logistics, Registration & Analytics, AV, Lighting & Staging, Fabrication & Vendor Management, Equipment & Rentals, Production Schedules & Project Timelines, Development & Strategy, Design, Environmental & Scenic Design, Wardrobe, Styling, Hair & Makeup & Talent Booking & Management.
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