Inspired by one of the most epic parties and DJ battles in cinematic history, The Juice features hip-hop’s best party rockers and most respected DJs as they spin for crowd supremacy.

This is the first and only party where crowd engagement determines who’s got The Juice. Imagine Juice’s epic DJ scene meets Verzuz’s cultural significance to create an unforgettable, interactive party for thousands of attendees!

In partnership with LL Cool J’s Rock the Bells and hosted by some of the most iconic MCs, The Juice is designed to pop up with 10 weeks lead time in prime markets, delivering a perfect tie in to cultural benchmarks and complementing existing music programs.